I was perfectly happy paying OpenAI until I got a $3,200 bill one month. Turns out our chatbot had gotten stuck in a loop and was generating responses to its own responses. That's when I realized I needed to diversify before OpenAI pricing killed our runway.
The Money Problem is Real
OpenAI charges $2.50 input/$10 output per million tokens for GPT-4o, and prices are expected to increase significantly - they plan to raise ChatGPT Plus to $44 over five years. For reference, that $3,200 bill represented about 1.5 million output tokens - basically 2,000 pages of text. DeepSeek charges $0.07 input/$1.10 output, which would have cost me $165 instead.
The math is brutal when you scale. If you're processing even 100k tokens daily, you're looking at $365/month with OpenAI versus $40 with DeepSeek. That's $3,900 vs $480 annually - enough to hire a developer. OpenAI burned through $5 billion in 2024, so expect prices to keep climbing.
Some Models Are Actually Better at Specific Things
Here's something that surprised me: Claude 3.5 Sonnet consistently beats GPT-4 on reasoning benchmarks, outperforming it on graduate-level reasoning tests and solving 64% of coding problems versus GPT-4's lower performance. I tested both on our customer support classification task and Claude was right 94% of the time versus GPT-4's 87%.
Google's Gemini crushes everything for multimodal work. When I need to analyze images with text, Gemini gets it right in one shot while GPT-4 Vision needs multiple attempts. Plus Gemini's 1M context window lets you dump entire codebases - try that with OpenAI's 128k limit.
The Reliability Problem Nobody Talks About
OpenAI goes down. Not often, but when it does, your app goes down too. I learned this during a product demo when GPT-4 started returning 500 errors for 45 minutes. Recent outages show this is still a problem - just had a global outage on Sep 3, 2025. Their status page isn't always accurate either - shows green 40% of the time during partial outages. Having backup providers isn't just about cost - it's about not looking like an idiot in front of investors.
Together AI specializes in fast inference with sub-200ms response times. Anthropic has better uptime than OpenAI in my experience. DeepSeek randomly goes down for maintenance but costs so little I don't care.
You Can Actually Customize Some of These
OpenAI doesn't let you fine-tune GPT-4. Meta's LLaMA models through platforms like Together AI do, and you can get 90% of GPT-4's performance at 20% of the cost with proper fine-tuning. The process is surprisingly straightforward compared to the DevOps nightmare I expected. I fine-tuned a Llama-3-70B model on our customer data and it performs better than GPT-4 for our specific use case while costing 75% less.
Privacy and Compliance Aren't Just Buzzwords
Our enterprise customers asked where their data goes. OpenAI's answer: "trust us" - though they do offer enterprise privacy features if you pay enough. But they got hit with a €15 million GDPR fine in January 2025, and there are ongoing privacy compliance issues. DeepSeek offers data residency options. Claude provides detailed data handling policies. Self-hosted LLaMA means your data never leaves your infrastructure.
The bottom line: I'm still using OpenAI for some tasks, but diversifying saved us $2,000/month and actually improved our product in some areas.