Look, Azure isn't the worst cloud platform out there, but it's definitely not the cheapest. Microsoft created it because they realized AWS was eating their enterprise lunch and they needed to do something fast.
The Reality of Azure Adoption
Most companies end up on Azure for one reason: they're already paying Microsoft for Office 365 and Windows Server licenses. The Active Directory integration actually works without the usual authentication headaches.
But here's the thing about Azure's market share - half of those deployments are just lift-and-shift Windows VMs that could run anywhere. It's not revolutionary, it's just convenient if you're already locked into Microsoft's ecosystem.
What Actually Works Well
Azure shines when you need to:
- Connect to existing Windows infrastructure
- Use SQL Server without AWS licensing fees
- Access OpenAI models with enterprise authentication
- Deploy .NET applications
The global infrastructure is solid - datacenters everywhere, which matters for GDPR and data residency requirements.
The Painful Parts
Azure pricing is confusing. The calculator gives estimates, but your real bill includes data transfer, backup storage, and other fees they don't mention upfront. Budget 30-50% more than the calculator suggests.
Reserved instances save money if you can predict usage 1-3 years out. Most startups can't.
The portal UI gets redesigned constantly, making older documentation useless. The Azure CLI breaks on Windows - use PowerShell instead.
AI Integration (The Current Hype)
Azure's AI story is simple: they bought OpenAI access and wrapped it in enterprise authentication. You're paying Microsoft markup for models you could access directly.
AI Foundry is decent for experimenting, but production gets expensive fast. Budget hundreds to thousands monthly for serious AI workloads.