Look, I've been through this hype cycle way too many times now. Every platform promises enterprise-ready AI that just works. Spoiler alert: they're mostly full of shit. Here's what I learned after implementing these platforms at a fintech startup, some healthcare company, and a logistics company that moves a lot of boxes.
AWS Bedrock: When It Works, It Really Works
Bedrock is my go-to for production because I'm already drowning in AWS services anyway. The serverless model means I don't have to wake up in the middle of the night to restart some ML cluster that decided to shit the bed. But here's what they don't tell you:
The Good: Multi-model access is genuinely useful for cost optimization. I route simple stuff to Llama 3 at around fifteen cents per million tokens and complex reasoning to Claude Opus when I need the big guns. The intelligent routing thing saved us a few grand a month once we figured out how to configure it properly.
The Bad: Documentation is AWS-level terrible. Expect to spend way too long figuring out IAM policies that should take five minutes. The fine-tuning story is basically "use SageMaker and pray" - not great if you need custom models.
The Ugly: When Bedrock goes down (happened twice earlier this year), your entire AI pipeline dies. No fallback, no graceful degradation. Check the AWS Service Health Dashboard before you go crazy debugging your code.
Azure OpenAI: The Easy Button That Actually Works
If you're already in Microsoft-land, Azure OpenAI is stupidly easy to set up. I got it running in our SharePoint environment in maybe two hours - and that's including the compliance review, which normally takes forever.
Why it's great: GPT-4o performance is solid, and the integration with Office 365 is seamless. Our legal team uses it to analyze contracts directly in Word through Copilot integration, and it just works. No API keys flying around, no security nightmares thanks to Azure AD integration.
The catch: You're locked into OpenAI models only. When Claude 3.5 Sonnet came out and started destroying GPT-4 at coding tasks, we had to build a separate pipeline. Also, Microsoft's billing is... creative. Expect surprise charges for "premium compute" you didn't know you were using.
Google Vertex AI: Powerful But Painful
Vertex AI is like that Swiss Army knife with 47 different tools - incredibly powerful if you know what you're doing, complete overkill if you just want to add a chatbot to your app.
Where it shines: The BigQuery integration is genuinely impressive. We built a customer insights pipeline that processes like 2TB of data and generates summaries in real-time using Vertex AI Pipelines. The fine-tuning capabilities are probably the best around if you have actual ML engineers.
Where it sucks: The learning curve is brutal. Budget three months minimum to get comfortable with the platform. And Google's IAM makes AWS look user-friendly - I spent an entire day just getting permissions right for our data science team.
Claude API: The Performance King
Claude 3.5 Sonnet is legitimately the best model for code generation and complex reasoning. I use it for anything involving analysis or technical writing through their direct API. But the direct API comes with trade-offs compared to managed platforms.
Performance: Absolutely destroys everything else at coding tasks. We replaced our entire code review automation with Claude 3.5 Sonnet and saw way fewer bugs make it to production - maybe 40% reduction or something like that.
Infrastructure: You're on your own for scaling, monitoring, and all the enterprise bullshit. Built our own rate limiting, retry logic, and failover. Took a couple months and way too much coffee.
Cost: Transparent pricing is refreshing after dealing with cloud provider billing mysteries. But no volume discounts means it gets expensive at scale.