I've watched too many companies blow $100k+ on AI coding tools because some VP saw a flashy demo and decided we needed "AI transformation." Six months later, nobody can prove whether these expensive toys actually work, and the CFO is asking uncomfortable questions about our developer productivity budget.
Here's what actually happened at my last company: We bought GitHub Copilot for 50 developers ($12k/year), added Cursor Teams for the "senior" developers ($24k/year), threw in some Claude API credits ($8k/year), and suddenly we're burning $44k annually with zero fucking clue if anyone's even using this shit.
Most teams I've worked with are lucky if 30% of developers actually use these tools consistently after the initial novelty wears off. The ones that do use them end up spending 2-4 hours a week fixing the garbage code the AI generated instead of the promised "30% productivity improvement."
Track This Stuff or Prepare for Budget Meetings from Hell
If you're not measuring from day one, you're just gambling with the engineering budget. Here's what I wish I'd tracked from the beginning:
Are People Actually Using This Shit?
- How many developers log in daily (spoiler: way fewer than you think)
- What percentage of commits have AI fingerprints on them
- How much code is AI-generated vs human-written
- Which features get ignored completely (most of them)
Is It Actually Helping or Just Creating More Work?
- How many hours per week developers save (if any)
- Whether pull requests are getting merged faster or slower
- Bug rates in AI-generated code vs human code (usually worse)
- Developer happiness surveys (because frustrated developers quit)
Are You Getting Fucked on Pricing?
- Total monthly burn rate on AI tools per developer
- Cost per hour saved (if you're actually saving any hours)
- Hidden costs nobody mentioned (spoiler: there are always hidden costs)
- Simple math that'll make you cry: (Money Saved - Money Spent) / Money Spent
Booking.com actually made this work because they tracked everything obsessively using DORA metrics and developer experience measurement. Most companies buy tools, cross their fingers, and wonder why their developers aren't magically 50% more productive six months later.
The Hidden Costs That Will Fuck Your Budget
Every vendor shows you their monthly per-seat pricing and acts like that's it. Bullshit. Here's what they "forget" to mention during the sales pitch:
The Stuff They Actually Tell You About
- Tool licensing (GitHub Copilot Business: $19/month, Cursor Teams: $40/month, Claude API: burns through credits fast)
- Usage overages (Copilot's "premium requests" can double your bill)
- Enterprise SSO tax (because of course that costs extra)
The Stuff They Don't Mention Until You're Already Committed
- Someone has to manage this shit (4-6 hours/month babysitting licenses and settings)
- Training your developers to use AI without breaking everything (2-4 hours per person, minimum)
- Fixing broken integrations when your IDE updates break the AI plugins (monthly occurrence)
- Migrating between tools when your first choice sucks (plan for 2-3 weeks of lost productivity)
The Stuff That Really Hurts
- Developers spending time learning tools instead of shipping features that make money
- Context switching between 3 different AI interfaces because each tool is "best" at something
- Senior developers spending time fixing junior developers' AI-generated mess
For a 50-person team, these hidden costs easily add $20k-30k annually that nobody budgeted for. Research from MIT confirms what I learned the hard way: the true implementation costs are always 50-100% higher than vendors claim.
What Actually Works vs. What the Sales Demos Show
The vendor demos always show AI writing perfect React components in 30 seconds. That's complete bullshit. Here's what actually saves time vs. what creates more work:
Actually Useful (saves 2-4 hours/week if you're lucky)
- Explaining stack traces from systems you didn't write (AI is pretty good at reading error messages)
- Generating boilerplate CRUD code (when you need the same shit for the 50th time)
- Writing documentation (because humans hate writing docs)
- Creating basic test cases (though you'll still need to fix half of them)
Sometimes Useful (saves 1-2 hours/week, costs 1 hour in review)
- API integration examples (useful for exploration, terrible for production)
- Code refactoring suggestions (when they're not completely wrong)
- Data transformation scripts (for one-off tasks, not production)
Usually a Waste of Time (negative ROI)
- Complex algorithms (AI doesn't understand your business logic)
- Architecture decisions (AI has no context about your team's constraints)
- Production debugging (false positives will make you want to throw your laptop)
- Database schema design (AI will suggest the most generic shit possible)
Bottom line: AI is decent at grunt work and explaining code you didn't write. It's complete garbage at making important decisions or understanding your specific context.
The Long-Term Hangover Nobody Talks About
AI tools can make you faster in the short term while slowly poisoning your codebase. Teams that rush into AI adoption often see productivity spikes for 2-3 months, then everything starts breaking.
Watch out for these warning signs that your AI experiment is going sideways:
Your Code is Getting Worse
- More complex, harder-to-understand code (AI loves nested ternary operators)
- Security vulnerabilities that humans wouldn't introduce (AI doesn't understand your threat model)
- Longer code review cycles because nobody understands what the AI generated
- Technical debt accumulation that'll bite you in 6 months
Your Team is Getting Weaker
- Junior developers who can't code without AI assistance (scary but real)
- Senior developers spending more time reviewing AI garbage than writing good code
- Knowledge gaps where AI filled in details nobody actually learned
- Confidence issues when AI tools go down or change their models
Your Systems are Getting Fragile
- Production errors from AI-generated code that passed all tests but missed edge cases
- Performance regressions because AI optimizes for "looks right" not "runs fast"
- Integration failures because AI doesn't understand your specific environment
- Debugging nightmares because the person who "wrote" the code doesn't actually understand it
How to Actually Implement This Without Killing Your Team
Months 1-2: Figure Out Your Baseline (Before You Buy Anything)
- Track how long shit actually takes now (DORA metrics, cycle times, honest estimates not fantasy)
- Document your current code quality (bug rates, security holes, how much tech debt is killing you)
- Calculate what you actually pay per developer hour (salary + benefits + overhead = usually $100-150/hour, more in SF)
- Ask developers what pisses them off most about their current workflow (they'll tell you exactly what needs fixing)
Months 3-4: Start Small and Track Everything
- Give AI tools to 5-10 developers who volunteer (never force it on people)
- Track usage obsessively - daily active users, time spent, what features get used
- Weekly check-ins to catch problems early ("Is this actually helping or just creating work?")
- Document all the surprise costs and integration failures (there will be many)
Months 5-6: Scale What Works, Kill What Doesn't
- Expand successful tools to more developers, discontinue the failures
- Adjust settings based on real usage data (most defaults suck)
- Calculate actual ROI and present honest findings to leadership
- Prepare for pushback when the numbers don't match vendor promises
Ongoing: Keep Measuring or Watch It All Fall Apart
- Monthly cost reviews (bills have a way of creeping up)
- Quarterly developer satisfaction surveys (frustrated developers quit)
- Semi-annual vendor negotiations (pricing changes, model updates, contract renewals)
- Annual strategic planning (what worked, what failed, what's changing)
If you're not measuring from day one, you're just burning money and hoping for magic. Track usage, track results, or prepare for awkward budget meetings where you have to explain why you spent $50k on developer toys that nobody can prove work.