H&R Block loves advertising "free" tax filing, but here's the reality: their definition of "free" changes more often than a teenager's Instagram bio. The FTC busted them in 2024 for misleading customers about what actually qualifies for free filing.
Unlike competitors like FreeTaxUSA which offers genuinely free federal filing for all income levels, or TurboTax which at least clearly defines their free tier limitations upfront, H&R Block's "free" marketing is intentionally vague to trap users into paid plans. According to Consumer Reports' tax software review, this bait-and-switch tactic is a consistent complaint against H&R Block. CNBC's tax software comparison and PCMag's analysis both highlight these issues with H&R Block's marketing practices.
What "Simple Return" Actually Means
H&R Block's free version only works for "simple returns" - but they don't define that upfront. After digging through their fine print and testing their system, here's what disqualifies you from free filing:
Automatic disqualifiers:
- Any 1099 income (freelance work, interest, dividends)
- Student loan interest deduction
- Itemized deductions (even if you don't benefit from them)
- HSA contributions
- Rental property income requiring Schedule E
- Business expenses requiring Schedule C
Basically, if you're anything more than a W-2 employee with no side income, you're paying. Their pricing starts at $35 for Deluxe plus $37 per state return. Compare this to the IRS Free File program which offers genuinely free filing through multiple providers. The College Investor's comparison shows H&R Block consistently ranks as more expensive than alternatives like TaxAct for similar features. Even NerdWallet's analysis confirms these pricing concerns.
The Downgrade Data Deletion Scam
Here's where H&R Block gets really shitty: if you start in their Premium version and later realize you don't need it, they'll delete ALL your data when you try to downgrade. No warning, no backup - everything gone.
The FTC found this practice so egregious they filed a complaint specifically about it. You can upgrade instantly with all your data intact, but downgrading requires calling customer service and starting over completely. It's designed to trap you into paying for the more expensive version rather than losing hours of work.
I tested this myself with a demo return. Started entering W-2 data in Premium, decided I didn't need Schedule C support, tried to downgrade - boom, everything wiped. Had to choose between starting over or just paying the extra $40.
The Real Cost Beyond Advertised Prices
H&R Block's advertised prices are just the beginning. Here's what you'll actually pay for the 2025 tax season:
Hidden add-ons that catch people:
- State filing: $37 per state (slightly cheaper than 2024, but still not optional if you live anywhere that taxes income)
- Refund advance: $39 processing fee for getting your money faster (up to $3,500 advance available)
- Audit protection ("Peace of Mind"): $40-60 depending on your plan
- Refund transfer (paying fees from refund): $39 if you can't pay upfront
- Tax Pro Review: Additional $55-95 to have an expert check your DIY return before filing
A "simple" federal + state return that costs $35 in ads becomes $72 after state filing. Add audit protection and you're at $112-132 before you've even filed.
The most frustrating part? They don't show you the real total until you're ready to file and have already invested time entering all your information.
For context on how this compares to the industry, check out Consumer Reports' tax software ratings, read the CFPB's guidance on tax refund products, or see NOLO's breakdown of tax preparation costs. Even PCMag's H&R Block review acknowledges these pricing issues while maintaining an otherwise positive stance. Kiplinger's tax software guide and Bankrate's analysis provide additional perspective on where H&R Block falls short compared to competitors.