PayPal bought Braintree for $800 million in 2013 because they needed something that didn't suck for enterprise payments. The acquisition wasn't just about technology - it was about competing with Square and other emerging payment processors threatening PayPal's dominance. Unlike Stripe's aggregated model where you're sharing merchant accounts with everyone else, Braintree gives you your own dedicated merchant account. This means faster payouts and you won't get fucked over if some other merchant in your shared pool does sketchy stuff.
The numbers are actually impressive: $1.53 trillion in payment volume across 25 billion transactions. That's not marketing fluff - that's "we handle payments for Uber and Airbnb" scale. They support 200+ markets with 50+ currencies, which is useful when your business goes global.
The Technical Reality
Braintree's API documentation is solid. Supports REST and GraphQL, has SDKs for every language that matters, and their sandbox actually works (looking at you, other payment processors). The Drop-in UI saves you from building payment forms from scratch, but their Hosted Fields give you control when you need to match your brand.
Here's what you get that Stripe doesn't:
- Native PayPal/Venmo support (no third-party integrations required)
- Dedicated merchant accounts with your own MID
- Recently adjusted rates that are more competitive for larger transactions (2.89% + $0.29 vs Stripe's 2.9% + $0.30)
- Gateway flexibility - you can use their gateway with other processors if needed
The PayPal integration is the real differentiator. Instead of building separate integrations for credit cards and PayPal, you get both through one unified API. Your customers can pay however they want without you writing extra code.
What Comes With PayPal Ownership
The PayPal acquisition wasn't just about the money - it unlocked access to their entire ecosystem:
- PayPal payments: Traditional wallet transactions (works everywhere)
- Venmo: US peer-to-peer payments that younger customers actually use
- PayPal Pay Later: Buy-now-pay-later without adding another integration
- PayPal Credit: Consumer financing for bigger purchases
This is huge for conversion rates. About 40% of online shoppers have PayPal accounts, so offering it as a payment option typically increases checkout completion by 10-15%.
The Reality vs Competitors
Braintree's core differentiator against Stripe, Square, and Adyen is the dedicated merchant account model. With Stripe's aggregated approach, you share risk with other merchants - their bad behavior can affect your account. Braintree gives you your own merchant identification number and direct card network relationships.
The tradeoff: Braintree requires underwriting because you get a real merchant account, while Stripe processes immediately by assuming the risk themselves.
Most Braintree merchants are in the US, with significant adoption in UK and Australia. Makes sense - PayPal's strongest in English-speaking countries. Global expansion continues with local payment methods in Europe and Asia.