Apple Finally Admits People Don't Give a Shit About AI Marketing
Apple's September event was refreshingly honest - they basically ignored AI and focused on stuff people actually care about: better screens, thinner phones, and cameras that don't suck. After a year of every tech company screaming "AI!" at everything that moves, Apple decided to just make better hardware instead.
The iPhone Air: Beautiful But Probably Fragile as Hell
The iPhone Air is 5.6mm thick, which is insane. That's thinner than most cases. It's got Pro-level specs somehow crammed into this impossibly thin chassis - A19 Pro chip, 6-core GPU, the works. Apple claims "all-day battery life" which honestly sounds like bullshit when you look at how thin this thing is.
Here's the thing though - consumers don't actually want ultra-thin phones. Remember iPhone 6 Plus turning into a banana? This will be worse. They slapped Ceramic Shield on both sides and made it 6.5 inches, but you'll need all new MagSafe accessories because nothing fits this weird-ass form factor. The titanium better be stronger or this thing will snap in half when you sit down.
iPhone 17: They Finally Gave Us 120Hz (Only Took 4 Years)
The regular iPhone 17 finally gets 120Hz ProMotion - something Android phones have had since 2019. Better late than never, I guess. It's got a 6.3-inch screen that hits 3,000 nits which is bright enough to blind you in a dark room.
The camera got better too - 18MP front camera instead of whatever garbage they had before. It does that Center Stage tracking thing that nobody asked for but somehow works great on video calls. Main camera shoots 48MP with Dual Fusion or regular 24MP photos that actually look decent this time.
iPhone 17 Pro: Videographer's Dream Machine
The iPhone 17 Pro finally got vapor chamber cooling - only took them forever to copy what gaming phones have had for years. Triple 48MP cameras with a 4x-8x telescopic zoom that goes up to 200mm equivalent. If you're into professional video shit like ProRes Raw and multi-camera sync, this thing actually does it right.
You can get 2TB storage now if you hate money, and they made an orange version that looks like a traffic cone. The A19 Pro doesn't thermal throttle as much thanks to better cooling, so it actually maintains performance when you're doing intensive stuff instead of turning into a hand warmer.
Apple Quietly Admits AI Hype is Bullshit
Apple barely mentioned AI at this event - finally stopped pretending every camera tweak is 'AI revolution.' Refreshing as hell. The A19 chips have better neural processing, but instead of jerking off about "AI revolution," they just said "cameras are better now."
This is smart. People are fucking tired of AI marketing. They want better photos, longer battery life, and apps that don't crash - not some chatbot that hallucinates about their personal data. The enhanced CoreML performance just makes the phone work better without you having to think about it, which is how AI should work.