Apple Finally Gives a Shit About AI

So Apple revealed the iPhone 17 yesterday and honestly? This might be the first iPhone in years that doesn't feel like they just made it slightly better and called it a day.

The big deal is this Center Stage front camera thing. Sounds like marketing bullshit but it's actually pretty clever. Makes every other phone's front camera look like it's from 2019.

The Front Camera Actually Works Now

Apple built the first square front camera sensor on iPhone. Weird choice, but it captures 18MP photos with a way wider field of view than before.

Here's the cool part - you don't have to flip your phone sideways for landscape selfies anymore. The AI figures out what you're doing and adjusts. Group selfie? It automatically widens the shot to fit everyone.

Video calls don't suck anymore either. Center Stage keeps you centered no matter how much you move around. It's like having someone operating the camera for you, except it's just software.

The Chip Upgrade Isn't Bullshit This Time

Usually Apple's chip upgrades are just "20% faster than last year" marketing speak. The A19 actually matters because it's designed for AI stuff.

Built on 3nm tech, it's about 1.5x faster than the A15 in iPhone 13. The GPU is 2x faster, and every GPU core has Neural Accelerators for running AI models on your phone instead of in the cloud.

That means your iPhone can run AI features without sending your data to Apple's servers. Privacy nerds will love that, and it's way faster than waiting for network responses.

iOS 26 AI Features Don't Suck

Apple finally built AI features that work instead of just talking about them. Live Translation works in real-time during calls and messages. No more waiting for your phone to figure out what someone said.

Visual intelligence lets you screenshot anything and search or act on it. Point your camera at a menu in Japanese? Instant translation. See a product you want? Instant price comparison.

They're also giving developers access to the on-device AI model. Third-party apps can now build AI features that work offline and don't send your data anywhere. That's actually huge.

The Display and Design Actually Improved

The iPhone 17 gets a 6.3-inch Super Retina XDR display with ProMotion - finally bringing 120Hz to the base model. The new Ceramic Shield 2 offers 3x better scratch resistance and improved anti-reflection coating.

Peak outdoor brightness hits 3000 nits - the highest ever on iPhone - with 2x better outdoor contrast. If you've ever struggled to see your phone screen in bright sunlight, this fixes that problem permanently.

Finally, Storage That Makes Sense

About time Apple realized 128GB is fucking insulting in 2025. iPhone 17 starts with 256GB - double what they used to give you. The 512GB option means you won't be playing the "delete photos to install apps" game for at least two years.

The Pricing Strategy

Starting at $799, the iPhone 17 costs the same as the iPhone 16 launch price. Apple clearly learned from the iPhone 15's lukewarm reception - they needed to pack more value at the same price point.

With trade-in deals offering up to $700 credit for iPhone 13 or newer, and carrier deals pushing credits up to $1,100, Apple is making it easier than ever to upgrade.

Pre-orders start Friday, September 12, with availability beginning September 19.

Why This Matters

The iPhone 17 isn't just "iPhone 16 but slightly better." Apple actually tried this time. The AI features are built into the core experience instead of being tacked-on afterthoughts.

For the first time in years, Apple isn't just playing catch-up with Android. They're trying to leapfrog Google's AI integration. Whether it works remains to be seen, but it's the first iPhone in years that makes me think "maybe I should upgrade" instead of "eh, my current phone is fine."

iPhone 17 FAQ: What You Need to Know

Q

What's actually new about the Center Stage camera?

A

It's the first square front camera sensor on iPhone with 18MP resolution and much wider field of view. The AI automatically handles orientation so you never need to rotate your phone for landscape selfies. For group shots, it expands the field of view and can rotate the frame to fit everyone in.

Q

How much better is the A19 chip really?

A

1.5x faster CPU than i

Phone 13's A15 Bionic, 2x+ faster GPU, and every GPU core now has Neural Accelerators for on-device AI. This isn't just marketing

  • it means your phone can run ChatGPT-level AI models locally without sending data to servers.
Q

Does iOS 26 actually have useful AI features?

A

Finally, yes. Live Translation works in real-time during calls and messages. Visual intelligence lets you screenshot and instantly search or take action on anything. Most importantly, the on-device AI works offline with full privacy protection.

Q

What's the deal with the display improvements?

A

6.3-inch ProMotion display with 120Hz refresh rate (finally on the base model), 3000 nits peak brightness (highest ever on iPhone), 3x better scratch resistance with Ceramic Shield 2, and 2x better outdoor contrast. If you struggle to see your phone in sunlight, this fixes it.

Q

Is 256GB base storage actually enough?

A

It's double the previous generation and should handle most people's needs. With 4K video recording and AI features creating larger files, starting with 256GB makes sense. The 512GB option is there if you're a storage hog.

Q

How much does this thing actually cost?

A

$799 starting price

  • same as i

Phone 16 launch. Trade-in deals offer up to $700 credit for iPhone 13 or newer. Carrier deals can push total credits to $1,100. Pre-orders start September 12, available September 19.

Q

Should I upgrade from iPhone 15?

A

Probably not, unless you're really into the Center Stage camera thing or you need on-device AI. Your iPhone 15 is fine. Wait for trade-in values to drop if you're not dying for the new features.

Q

What about upgrading from iPhone 13 or older?

A

Yeah, do it. The A19 chip alone is worth it, plus you get ProMotion, way better cameras, Center Stage, better battery life (up to 30 hours video playback), and all the iOS 26 AI stuff that runs like shit on older hardware.

Q

How does this compare to Google Pixel phones?

A

Apple finally caught up on AI features while maintaining better privacy (on-device processing). Pixel still has better computational photography in some scenarios, but the Center Stage camera and real-time translation are genuinely innovative. It's now a fair fight.

Q

Will old iPhones get these AI features?

A

Some iOS 26 features work on older iPhones, but the good AI stuff requires the A19's Neural Accelerators. Apple Intelligence features need significant processing power that older chips can't handle efficiently.

Q

What's the catch?

A

Your battery is fucked. All that AI processing drains power like crazy, even with the A19 being more efficient. Also, the AI features are still in beta so expect them to break in weird ways.

Q

Is this worth it for business users?

A

Yes. The live translation features alone could pay for the phone if you deal with international clients. Visual intelligence for documents and the improved video calling with Center Stage make this genuinely useful for work.

Q

Any major downsides?

A

The i

Phone Air launching at the same time might make you regret buying the regular 17. Also, if you hate AI, tough shit

  • it's baked into everything now.

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