So WhatsApp decided we all needed AI to help us text our friends. Based on reports from users who've tried this feature, it's just another way for Meta to figure out how you communicate so they can sell that data.
The feature reportedly shows up as a pen icon when you're typing. Multiple modes including rephrase, professional, funny, supportive, and proofreading. Meta claims it's all "on-device processing" - their latest marketing speak for "we're still collecting metadata, just not the exact words."
User reports show the professional mode transforms casual messages like "hey can we meet tomorrow" into corporate-speak about "I hope this message finds you well." Nobody actually talks like that to friends, but AI thinks we should.
The "funny" mode sounds even worse according to early user feedback. Simple messages get transformed into cringe-worthy attempts at humor with excessive emoji usage. The kind of text that gets you roasted in group chats.
The "Privacy" Thing is Bullshit
Meta won't shut up about their "Private Processing" but here's what that actually means: they can't see your exact words but they're tracking everything else. When you use it, what you rewrite, what tone you pick - all that metadata feeds their ad machine.
Can't turn this thing off either. You can ignore the suggestions but that stupid pen icon just sits there forever. Classic Meta move - shove features down everyone's throat and make them impossible to remove. Same dark pattern bullshit they pull with everything.
How It Ruins Your Messages
User feedback suggests this feature makes everything worse. The "supportive" mode reportedly transforms sincere messages like "sorry for your loss" into therapy-speak that feels disconnected and artificial.
The proofreading function seems problematic too. Users report it catches basic typos but "corrects" intentional slang. It wants to change "ur" to "your" and "gonna" to "going to" like we're all writing business emails to friends.
The bigger issue is homogenization. When everyone uses the same AI assistant, personality gets filtered through Meta's idea of "proper" communication. Messages lose the quirks and individual voice that make texts personal.
Why Meta Actually Built This
This isn't about making your texts better - it's about getting you addicted to AI help while they harvest data about how you communicate. Meta gets training data plus detailed profiles of your writing patterns for better ad targeting.
They want you dependent on AI assistance so you can't text without second-guessing yourself. Once you're hooked, they'll start charging for premium features and push it on business accounts. Same playbook as every other Meta product.