Kids Lose Their Minds Over Fake Shutdown NewsSome asshole decided it would be funny to create fake Roblox shutdown announcements claiming the platform was closing September 1st. [The hoax cited real issues](https://gamersmentor.com/news/is-roblox-shutting-down-this-september/)
- lawsuits, safety concerns, community drama
- but completely made up the conclusion that Roblox was shutting down.
Within hours, #RobloxShutdown was trending worldwide. Millions of kids were having legitimate panic attacks thinking their digital life was ending. Parents were getting frantic texts from their children asking if the rumors were true. It was chaos.### Roblox Had to Play Adult in the RoomRoblox quickly put out a statement: ["Roblox is not shutting down.
These hoaxes appear every few years, but our platform is here to stay."](https://gamersmentor.com/news/is-roblox-shutting-down-this-september/) They're probably getting tired of having to deny the same bullshit rumors every couple years.
The timing was particularly stupid because Roblox just posted incredible numbers: 111 million daily users and 27.4 billion hours of engagement last quarter.
These are not the metrics of a dying platform
- they're the metrics of a digital addiction machine.### Why This Keeps Happening
This same bullshit happens every couple years because kids are gullible and Roblox has real problems that make fake shutdown news seem believable. The platform's constantly dealing with lawsuits about child safety, countries banning it, and parents losing their minds about what their kids are doing online.Bad actors just take these real issues and slap on a fake conclusion: "Therefore, Roblox is shutting down." Kids see headlines about Louisiana suing Roblox and think "oh shit, they're getting shut down."### The Numbers Say OtherwiseThe timing is particularly stupid because Roblox just hit 47 million concurrent users
- more than Steam's all-time record.
Their stock is up 5% today on strong earnings. Analysts are raising price targets.You don't see these numbers from a company that's shutting down. You see them from a company that's basically printing money from kids' birthday cash.