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2nm is Marketing Bullshit

MediaTek's 2nm announcement is pure marketing. "2nm" doesn't mean anything is actually 2 nanometers wide - they just named it that to sound impressive.

Numbers Don't Mean Anything

"2nm" doesn't correspond to any actual feature on the chip. It's marketing inherited from when process nodes meant real dimensions. Today's "3nm" features are actually 20-30nm. "2nm" will be maybe 15-25nm.

"20 silicon atoms wide" sounds dramatic until you realize modern transistors are complex 3D structures. The smallest part might approach 20 atoms but calling it "2nm" is like measuring a skyscraper by its thinnest support beam.

We've been "approaching physical limits" since 14nm. The industry keeps finding ways to squeeze more marketing out of physics.

MediaTek's "successfully developed functional chipsets" probably means they got a test chip working in the lab. There's a massive gap between lab demos and chips you can actually manufacture.

MediaTek Still Gets Scraps

MediaTek wants to be a "primary force" but they're still second-tier. Apple gets the best 2nm allocation, NVIDIA gets the next slice, MediaTek gets whatever's left.

Taiwan's chip dominance is real but won't be solved by more process announcements. TSMC's Arizona facility is years behind and struggling. India and Vietnam talking about semiconductors is like me starting a space program - big talk, shit execution.

Each new node costs exponentially more for diminishing returns. TSMC charges whatever they want because they're the only game in town.

The Reality of "Compelling Advantages"

Every process node promises "compelling advantages" for next-generation applications. The reality is usually more mundane: chips get marginally faster and more power-efficient, but they also get exponentially more expensive to design and manufacture.

The "sophisticated AI processing directly on device" claim is particularly funny. We've been hearing about on-device AI since mobile processors started including neural processing units years ago. Most AI features still happen in the cloud because local processing is limited by thermal constraints and battery life, not transistor count.

Automotive applications sound impressive until you realize that cars are still running on 5-10 year old chip architectures because automotive qualification takes forever and nobody wants to risk a recall on an unproven process node. The idea that 2nm chips will be in cars anytime soon is fantasy.

Why This Costs So Much Money (And Why It Doesn't Matter)

TSMC's 2nm fabs cost $20+ billion each, and designing a chip costs $100-500 million. These numbers sound crazy because they are crazy. The semiconductor industry has painted itself into a corner where each generation costs exponentially more for incrementally smaller gains.

Here's the dirty secret: most applications don't actually need 2nm performance. Your phone already runs fast enough. Your laptop is already fast enough. Even most AI applications are bottlenecked by memory bandwidth and power consumption, not raw compute performance.

But TSMC needs to keep selling new processes, and chip companies need marketing talking points, so we get this endless cycle of expensive new nodes that solve problems most customers don't actually have.

NVIDIA getting first dibs on the A16 node just proves the point: if you're big enough and pay enough, you get priority access. Everyone else waits in line and pays premium prices for yesterday's technology.

The Great Semiconductor Dependency Problem

Taiwan makes 90%+ of advanced chips, which terrifies every government that depends on those chips. The US, EU, and others are throwing money at domestic semiconductor manufacturing, but it turns out you can't just build competitiveness by writing checks.

China's SMIC testing domestic DUV machines is progress, but they're still years behind TSMC's capabilities. Building competitive 2nm manufacturing requires not just equipment but decades of process knowledge, supply chain relationships, and engineering expertise that you can't reverse-engineer from press releases.

Every country wants semiconductor independence. Most will fail because building competitive fabs requires sustained investment over decades, not political promises that change with election cycles.

Why This 2nm Roadmap Will Probably Fail

Beyond 2nm, the industry will need "new materials, three-dimensional chip architectures, and entirely different computing paradigms." Translation: we have no idea what comes next, but we'll keep promising revolutionary breakthroughs until physics finally wins.

MediaTek's late 2026 timeline for commercial 2nm production is optimistic at best. Semiconductor roadmaps are famous for slipping by years when reality hits the lab. TSMC's own 3nm node was delayed multiple times before reaching viable yields.

I've watched this cycle before. Intel promised 10nm by 2015, then 2016, then 2017... they finally shipped usable chips in 2019 with garbage yields the first year.

First-generation process nodes usually suck. Early adopters pay premium prices to beta test manufacturing that isn't ready.

"Multi-tiered market" is corporate speak for "2nm will be so expensive only flagship phones can afford it." Same as every new node.

The semiconductor industry turns incremental improvements into revolutionary marketing. 2nm will be slightly better than 3nm. The question is whether marginal improvements justify exponential costs - and for most applications, they don't.

2nm is Marketing Bullshit (Just Like Every Other "nm")

What They Call It

What It Actually Means

7nm

Maybe 12nm in reality

5nm

Still bigger than actual 5 nanometers

3nm

Whatever TSMC feels like calling it

2nm

Marketing number with zero relation to actual transistor size

MediaTek 2nm Chips: What Engineers Need to Know

Q

Is 2nm actually 2 nanometers wide?

A

Hell no. The "2nm" is marketing bullshit left over from when process nodes actually meant something. The smallest features will be maybe 15-25nm in actual size. It's like calling a pickup truck a "compact car" because the door handles are small.Intel's been doing this marketing scam for years. Their "10nm" process wasn't really 10nm, their "7nm" isn't 7nm, and now everyone just makes up numbers that sound impressive to tech journalists who don't understand semiconductor physics.

Q

Will my phone actually get faster with 2nm chips?

A

Marginally, but you probably won't notice. Your phone is already fast enough for everything you actually do with it. The bottleneck isn't CPU performance

  • it's memory bandwidth, storage speed, and thermal throttling when the chip gets too hot.Plus, most apps are limited by software optimization, not hardware capability. A 2nm chip running poorly written code is still going to suck.
Q

When will 2nm chips actually be available?

A

MediaTek says late 2026, which in semiconductor time means "maybe 2028 if nothing goes wrong." Everything always goes wrong. TSMC's 3nm process was delayed by 2+ years, and 2nm will be even harder to manufacture reliably.First-generation yields always suck, so expect the initial 2nm chips to be expensive and prone to defects. Wait for the second generation if you want something that actually works consistently.

Q

Why does everyone keep making smaller chips if they're so expensive?

A

Because the marketing department runs the industry. "Smaller = better" sells phones and gets investors excited, even when the actual benefits don't justify the exponential cost increases.TSMC needs to keep building new fabs that cost $20+ billion each. Chip companies need marketing talking points for their annual product launches. Nobody wants to admit that we've hit diminishing returns.

Q

How much will devices with 2nm chips cost?

A

Way more than they should. Each new process node doubles or triples the design and manufacturing costs. Those costs get passed on to consumers who pay $1500+ for flagship phones with marginal improvements.The "multi-tiered market" means only the most expensive devices get 2nm chips. Everyone else gets last-generation technology at slightly lower prices. It's a way to extract maximum profit from early adopters.

Q

What happens if TSMC's 2nm yields are terrible?

A

Everyone fucked. TSMC has basically a monopoly on advanced chip manufacturing. If their yields suck (which they probably will initially), there's nowhere else to go. Apple, NVIDIA, and everyone else just waits and pays higher prices.Intel's trying to catch up, but they're still struggling with their own process nodes. Samsung's yields have been historically terrible. Good luck finding alternatives.

Q

Is MediaTek actually competitive with Apple and Qualcomm now?

A

Not really. MediaTek makes decent mid-range chips, but they're still a tier below Apple's silicon design and Qualcomm's wireless technology. Access to 2nm manufacturing doesn't magically fix their architectural limitations.Plus, Apple gets first dibs on TSMC's best manufacturing capacity. MediaTek gets whatever's left over, probably with worse yields and higher costs.

Q

Will 2nm chips actually improve AI performance?

A

For on-device AI? Barely. Most AI workloads are limited by memory bandwidth and power consumption, not raw compute. You can pack more transistors on the chip, but you still can't run them all simultaneously without melting the device.The real AI processing still happens in the cloud where power and cooling aren't limited by phone-sized form factors. Local AI is mostly marketing unless you're doing simple tasks like voice recognition.

Q

What about all the geopolitical implications?

A

Taiwan makes 90%+ of advanced chips, which scares every government. The US, EU, China, and others are throwing money at domestic chip manufacturing, but it turns out you can't just write checks and create competitiveness.Building competitive 2nm fabs requires decades of process knowledge, supply chain relationships, and engineering expertise. Most government semiconductor initiatives will fail because politics moves faster than physics.

Q

Why don't they just make bigger chips instead of smaller processes?

A

Physics and economics. Bigger chips have exponentially higher defect rates because there's more area for things to go wrong. Semiconductor yields drop dramatically as chip size increases.Plus, bigger chips need bigger packages, bigger cooling systems, and more power. You can't fit a server-sized processor in a phone, no matter how much performance you want.

Q

What comes after 2nm when they run out of marketing numbers?

A

Good question. The industry is already talking about "new materials, three-dimensional architectures, and entirely different computing paradigms." Translation: we have no fucking idea what comes next.They'll probably start using quantum marketing terms like "quantum dot processors" or "molecular-scale computing" to keep the hype cycle going. The marketing department will figure something out.

Q

Should I wait for 2nm devices or buy something now?

A

Buy something now. The performance difference between current chips and 2nm will be marginal for most use cases. Early 2nm devices will be expensive, unreliable, and probably have battery life issues from pushing the technology too hard.By the time 2nm chips are actually good and affordable, there will be marketing hype about 1.5nm or whatever they're calling the next generation. The cycle never ends.

Q

How long until this whole process node race collapses?

A

Sooner than the industry wants to admit. Each new node costs exponentially more for diminishing returns. Eventually, the math stops working and companies can't justify the R&D costs.We're probably 2-3 generations away from hitting the economic wall where only a few applications can afford cutting-edge processes. Then the industry will need to figure out new ways to sell "innovation" without making everything smaller.

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